FACT: Using the right words gets you more leads.
If your lack of Benjamins is killin’ the 4-hour work-week vibe you’re striving for, you could probably use more cash... And when you need more cash, you need more customers. Aaaaaand when you need more customers, you need more LEADS.
THAT is why I created Copy Masterclass. This self-guided course shows you how to use the English language to get you new leads, customers, and cash coming in through your existing website.
Prepare for this fact to spin you around in your spinny-chair: any marketing you do is only as effective as where you drive your traffic. This makes your website the MOST IMPORTANT PART of your entire online marketing strategy.
Not optimizing your website copy but expecting steady sales is like planning to drive from Massachusetts to California without putting any gas in your tank. It simply can’t be done.
"While I was hesitant to take another online course (since I never seem to finish them), I knew that I needed to start writing better copy to attract my ideal client. Sure, I could have outsourced it, but I didn’t want generic copy that wasn’t authentic to me. Liz Theresa’s Copy Masterclass came at exactly the right time.
I love how all her modules were short, bite-sized video lessons that I could take immediate action on with her worksheets. Her online course was the first one that I’ve ever finished…because she makes it fun!
Completing Module 1, Lesson 3 was a complete game changer for my business. Liz nailed it with what she calls her ITGY exercise. When you’re done with Module 1, you will identify what you need to say so your ideal audience knows exactly what problem you solve, and believe that you are the one to solve it!"
Stop texting your friend about how excited you are to take this course and think with me for a sec.
What’s the first thing you do on a website?
FACT: 8 out of 10 users read headline copy and only 2 out of 10 will read the rest. (Copyblogger)
That means you need to stop wasting time using words that aren’t working for you.
WORDS. So simple and yet, I can pretty much guarantee neither you (nor your competitors) are being strategic enough about copy! Right now, users are coming to your site and NOT falling in love with you – and this a HUGE tragedy.
1. What Words You Use
2. Where You Place Them
I get it – denial ain’t just a river in Egypt...
Look, I love hot web designs as much as I love the show Friends. I’m also a web designer and a copywriter which means I’m in a unique position to be objective, up-front, and legit with you about this...
“Pretty” designs definitely set the right mood and make you look cool.
but...
as far as CONNECTING and CONVERTING goes,
Using the right words on your website is why people will choose
YOU
over the
other guy
Not only does Liz and her team do amazing design work, but Liz is also a copywriting rockstar! I love that she can be the one-stop shop to help with both aspects of having an amazing website! After working with her one-on-one for my rebrand, I decided to take her copywriting course so I could learn to write new copy for future pages and products for my brand. Her course delivers the message and lessons in a way that speaks to you the same way that Liz would actually speak to you if you work with her one-on-one! It's fun and engaging while also teaching you everything you need to know! I can't recommend Liz and her team enough!
Imagine a world...
where your ideal user comes to your site and knows immediately,
“I’m in the right place and I’m exactly where I belong.”
Now, that’s a world I wanna be living in.
Cue: fireworks and the
sound of a harp.
Using the right words in the right places dramatically INCREASES your...
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Now
**I mean, no guarantees, but this program will very likely pay for itself quickly (and then some) if you do everything I tell you to do in this course.
Before I share what Copy Masterclass is all about,
let me bust some myths for you.
“I’m not a writer. This course just won’t work for me.”
Your pants are on fire right now. Liar.
EVERYONE – not just you - professional copywriters, included - find it challenging to write about themselves! If they say otherwise, they’re lying. Or they think it’s that easy, they’re probably moonlighting as Maya Angelou.
Bottom line: I created Copy Masterclass for entrepreneurs. Not professional copywriters.
You just have to be willing to be yourself. That’ll help you find the voice of your brand and hit all the right notes. (PS – if you are a copywriter, you’d definitely still be able to learn some new tricks from this course.)
“I don’t have time to fix my copy.”
Here’s the thing about time... every second your website exists with non-strategically written copy is WASTED. That’s this second. Now this one. And that one. And this one.
Every moment you don’t improve your copy, you’re losing leads that might’ve contacted you and potentially purchased something. Eeek!
Because I know you’re strapped for time, Copy Masterclass is delivered in travel-size, mini 5-ish minute videos to help you avoid overwhelm and improve your stuff at your own pace.
“Strategically-written copy makes your site sound cheesy.”
Lucky for you, Copy Masterclass is 100% for those lactose-intolerantly-inclined entrepreneurs. There’s absolutely no cheese with a side of cheese when it comes to my experienced-based strategies to writing great website copy.
Here’s another tip for ya: stop associating strategically-written copy with used car salespeople and late-night infomercials for My Pillow.
Good copy (A) sounds like you talk and (B) gets people to do what you want them to do.
Enroll
Now
**I mean, no guarantees, but this program will very likely pay for itself quickly (and then some) if you do everything I tell you to do in this course.
Copy Masterclass is here to make GOOD marketing copy something you can write yourself (and write exceptionally well, I might add), without the steep cost of hiring a copywriter to do it for you.
And yet, Copy Masterclass is about wayyyyyy more than saving money. It’s about...
Most of all, Copy Masterclass is about not writing your website copy in a dark room late at night for several painstaking hours. And then asking a Facebook group if you did a good job.
It’s about doing it once and doing it right.
Let me show you how EASY it is to use the right words to resonate
with who you are and who you want to attract.
Enroll
Now
**I mean, no guarantees, but this program will very likely pay for itself quickly (and then some) if you do everything I tell you to do in this course.
Case Study: Debt Free Guys
John and David are the founders of Debt Free Guys who are here to help you live fabulously - not fabulously broke. They completed the Copy Masterclass and went online with their new website with absolute confidence --- in amazement at their own results.
And then, of course, their community was RAVING about their writing style as soon as they went live.
The Curriculum
Breezy Video Lessons
Snappy Copy Templates
Intuitive Worksheets
Each module has a series of quick video lessons, copy templates, and worksheets to help you take action!
Clarifying your Messaging
Together, we’ll put into words who you are, who you help (AKA your target market), and how you help them solve their problem.
- Lesson 1 – The You & The Me
- Lesson 2 – Target Market
- Lesson 3 – The Problem You Solve
Telling a Story
Did you know the About page is the #1 most clicked page on your website after your homepage? In this module, we’ll make sure you tell your story and tell it the right way.
- Lesson 1 – Meeting The You & The Me (Again)
- Lesson 2 – What’s Your Story
- Lesson 3-6 – How to Write Your Story
Editing Your Story
I’ll give you simple steps to follow to edit your writing. We go much deeper than “i before e except after c.” Editing will become a gratifyingly natural part of your writing process.
- Lesson 1 – The Itchy Test
- Lesson 2 – Editing Your Draft
- Lesson 3 – Read Through Out Loud
- Lesson 4 – Is This Sentence Essential?
Putting it on Your Website
We’ll iron out all of the different types of copy that need to exist on your website in logical order and talk about ideal placement.
- Lesson 1 – Determining Your Call to Action
- Lesson 2 – Creating Your Free Gift
- Lesson 3 – Your About Page
- Lesson 4 – Your Homepage
Writing Your Sales Copy
Want to sell your stuff with confidence and sound like a normal human rather than an Internet robot? Imagine writing a sales page and the words flow like water. That’s what this part is like.
- Lesson 1 – 9 Elements of Sales Copy
- Lesson 2 – Lead Page / Landing Page Copy
- Lesson 3 – Reviewing Your Copy
Enroll
Now
**I mean, no guarantees, but this program will very likely pay for itself quickly (and then some) if you do everything I tell you to do in this course.
Frequently Asked Questions
Not at this time, but if you asked nicely and seemed trustworthy enough, I might consider it. You can email us at support@liztheresa.com with your story.